Lucky Kick
#ADVERGAME#AR#GAMES
Lucky Kick
The Brasil Kirin group wanted to offer something different to Nova Schin beer consumers during the 2013 Confederations Cup in Brazil. To achieve this, we used Augmented Reality technology, which combines virtual elements with the real environment and provides a high level of interactivity.
Augmented reality, beer and the Confederations Cup.
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In the promotional campaign, tablets and specific markers were placed in various supermarkets in Brasília to activate the augmented reality game.
The game only started when participants pointed the tablet at the marker. The goal of the game is for the user to score a goal, adjusting the device for the best angle, position, or distance. Successful shots earn exclusive brand prizes.